Balancing Products in a Martial Arts Business

Creating multiple revenue streams is a great way to ensure the sustainability and stability of your martial arts school. Boosting your profitability with complimentary products and services can be very rewarding in many ways. One thing to keep in mind is to ensure the focus of your business is on its primary product or service. If you’re a martial arts studio, you’ll need to focus on your lesson plans and training regimens. However, you can compliment not only your training but also your finances as well, by having some great products. 

1) Equipment

The obvious first choice of products to sell would be equipment that is used in training. Uniforms, kicking pads, exercise bands, punching bags, and hand wraps are all items that the devoted trainee will need and use, depending on your martial art. Some consumers will really enjoy the convenience of being able to get everything they need from the place they train. At the end of the day, your students want to go to someone they trust. They look up to you and respect your opinion on which products are right for them.
  
2) Health/Consumable Products

Health products can be a great source of business. The supplement industry is huge and many athletes supplement their diet for optimal performance and recovery. This can end up being a big source of revenue for your school. On top of that, consumables are often a spontaneous purchase. Things like protein bars, energy drinks, and bottles of water can be purchased when a student feels parched and they forgot to bring anything from home.
   
3) Miscellaneous

There may be many other products that make sense for your school and martial art. These are items where you want to be careful. Apparel branded with your logo is an obvious one that works well but, other than that, you will want to tread carefully.

4) Square Footage

Not every school has a massive amount of square footage. Be intelligent with how you allocate your square footage. Obviously training is most important and you will want to make sure you’re merchandising doesn’t going against your philosophy or become overwhelming for your students. Analyze the layout of your space and how much space you can realistically devote to product sales.

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